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| Title: | Consumer behavior 2007 |
|---|---|
| Database Name: | WorldCat |
| All Authors / Contributors: |
Richard Kendall Miller; Kelli D Washington; Richard K. Miller & Associates. |
| ISBN: | 1577831128 (e-book); 9781577831129 (e-book) |
| Notes: | Title from PDF t.p. (viewed Mar. 6, 2007). Restrictions on Access: Access restricted to purchasing institutions. System requirements: Adobe Acrobat Reader required. Mode of access: World Wide Web. Bibliography: Includes bibliographical references. |
| Description: | [12], 285 p. : digital, PDF file. |
| Responsibility: | by Richard K. Miller and Kelli D. Washington. |
| Genre/Form: | Electronic books. |
| Year: | c2007. |
| Publisher: | Loganville, Ga. : Richard K. Miller & Associates, |
| Details: | System requirements: Adobe Acrobat Reader required.; Mode of access: World Wide Web. |
| Class Descriptors: | LC Class No.: HF5415.33.U6 |
| Corporate Author: | Richard K. Miller & Associates. |
| OCLC No.: | 85838412 |
Abstract:
Market research report summarizes current research on why consumers buy and how to influence their purchasing, based on data from U.S. retail market analysts, consumer behavior specialists and recent consumer survey results. The handbook presents insight on demographics, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, and Affluent consumer groups.
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